Mixpanel has been trying to challenge established analytics services like Omniture (now owned by Adobe) by allowing website publishers to track any information they want in real-time. Now chief executive Suhail Doshi said he wants to hit the competition in one of its most vulnerable points &8212' design. Services like Omniture look terrible and are a4‚¬Abloated and difficulta4‚¬¯ to use, Doshi said. So today, Mixpanel is launching a redesigned site for all of its customers, which ita4‚¬a4„s calling Mixpanel 2.0. Doshi said it represents a huge improvement in Mixpanela4‚¬a4„s look, and you can decide for yourself by comparing a screenshot of the new site (above) with the old one (below). Equally important, the redesign creates room for the San Francisco companya4‚¬a4„s future features. a4‚¬AWe plan on pumping out so much product over the next year,a4‚¬¯ Doshi said. a4‚¬AWe know exactly what we want to do, so we have room for the next set of major things that we plan on launching.a4‚¬¯ Besides the facelift, Mixpanel is adding a new feature that should make it easier for customers to find the exact piece of data that theya4‚¬a4„re looking for. Now you can bookmark a specific page in Mixpanel, allowing you want to check that data again later with just a click. That may sound like a minor upgrade, but as someone who spends a lot of time clicking through multiple pages in Google Analytics, I think it could actually be a huge timesaver. Plus, the company plans to launch email alerts in a couple of weeks, which can include details from each of a customera4‚¬a4„s bookmarked pages. Mixpanel has raised $500,000 and was incubated by Y Combinator. As evidence of the company&'s growth, Doshi said the amount of data processed by the service for Mixpanel customers increases 30 to 40 percent each month.
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Companies: Mixpanel
People: Suhail Doshi
Companies: Mixpanel
People: Suhail Doshi
Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
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