Quova, a company that claims to power 95 percent of location searches on the Web, has been acquired by Neustar.
We heard about the news from a tipster, and a Quova spokesperson confirmed the deal. The financial details were not disclosed, but Quova will continue to operate from its Mountain View, Calif. headquarters as a subsidiary of Neustar.
Founded in 1999, Quova helps online retailers, government agencies, and other organizations determine where their website visitors are located. That allows them to improve search results, fight online fraud, regulate digital content, and deliver geographically targeted advertising. Originally distributed as traditional software, Quova launched a Web-based version of its service in 2008.
The company has raised about $38 million in funding from Sequel Venture Partners, IDG Ventures, Mobius Venture Capital, and others.
Neustar, meanwhile, is a publicly traded business. The official description on the website is a bit hard to parse, but basically the company has amassed large databases that include telephone numbers, area codes, and website addresses &8212' ita4‚¬a4„s the authoritative directory for the .us and .biz domains.
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Companies: Neustar, Quova
Companies: Neustar, Quova
Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
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