Some of you (hopefully all of you) have been following the UCSF drive to build a children&'t hospital in San Francisco. We are enthusiastically supporting the project, as are countless other businesses, blogs and individuals. Marc and Lynne Benioff, in a hugely generous moment, gave $100 million to help build the hospital. Zynga has also gotten in the mix and is likely to contribute a substantial amount as well through the sale of virtual candy canes.

And now Hewlett Packard is supporting the project. Which we applaud.

Like us, they&'re also matching donations. And like us, they&'ve capped it at $10,000. Wait, what

The HP Match To stoke the fires of this competition, HP is launching a mini-challenge that kicks off today. HP will match every donation made between now and December 16, up to a total contribution of $10,000. In keeping with the spirit of the Challenge, HP is supporting all levels of contribution to this cause, whether it‚a4‚¬‚a4„s $10 or $1,000, until the $10,000 maximum is reached.

So. Weak.

I&'m matching this personally, out of my own bank account. It&'s one of the charities I&'ll support this year along with Golden Gate Lab Rescue, Samasource and a few others.

I&'m very sure that HP has many other charitable endeavors as well. But For a company that did $126 billion in revenue last year and $11 billion in pre-tax profit, I say this.

IS THAT ALL YOU GOT

That&'s right. I&'m calling you out, HP. Blow this thing out. Donate $.10 for every computer you sell in December (they sell 2 per second &8211' that would be half a million dollars). Or give everyone who donates $10 or more a $100 coupon off any HP goods sold directly from HP.com. Make it a $1,000 minimum purchase and you can call this a brilliant marketing spend, not a charitable gift.

Do it, HP. Don&'t let a humble blogger make you look bad.

:-)