More shoppers are taking advantage of the Web to avoid crowds, long lines, and the sometimes futile search for deals on Black Friday, according to new data from online research firm comScore.
On Black Friday (the day after Thanksgiving and the beginning of the holiday shopping season, in case you need a reminder) US online merchants saw $648 million in sales this year, up 9 percent from last year. Since the beginning of November (which is what comScore counts as the a4‚¬Aholiday shopping perioda4‚¬¯), people have spent $11.6 billion on Web shopping, a 13 percent increase. And that&'s all before Cyber Monday (tomorrow), which is supposedly when holiday shopping really moves online.
Those numbers are even better than the general uptick in Black Friday spending. The National Retail Federation reports that more people were shopping this weekend (212 million compared to 195 million last year) and each of them spent an average of 6 percent more money.
Among online retailers, Amazon.com was the big winner, with 25 percent more unique visitors than last year. Walmart was down 1 percent, while Target was up 9 percent, and Best Buy was up 1 percent.
[image via Flickr/mmlolek]
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Companies: Amazon.com, Best Buy, comscore, Target, Walmart
Companies: Amazon.com, Best Buy, comscore, Target, Walmart
Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
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