Scvngr, the check-in application that asks users to complete activity challenges, just announced a strategic partnership with major drink distributor Coca Cola. The two have joined forces to give users who check-in to certain Simon Malls across United States the opportunity to earn points and rewards like gift cards and other Coke-branded merchandise.

Starting Friday, November 26, Scvngr users who check-in at one of the malls will be prompted to complete the new Coke Secret Formula Challenges. Some of the challenges include tasks like having a friend snap a photo of you high-fiving a fellow mall patron (bonus points if your target is drinking a Coke) or snapping a photo of hiding locations throughout the mall (maybe that&'s where the Coke Secret Formula is hidden).

The Scvngr partnership couldn&'t come at a more perfect time. Just hours ago, Foursqaure announced a partnership and new loyalty program pilot with Safeway and PepsiCo. The pilot will allow PepsiCo to engage Safeway loyalty card users at any Vons, a grocery store chain owned by Safeway.

In a recent interview with chief executive and founder Seth Priebatsch, he argued that the future of location-based services lies in storytelling and experiences, not just check ins. The partnership with Coca Cola may be another step for Scvngr in that direction.

Boston-based Scvngr, founded in 2008, has secured $4.8 million in funding and just recently reached more than 500,000 users.

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Tags: challeneges, check-ins, location, location based services, location-based, partnerships, points, rewards

Companies: Cocal Cola, Foursquare, Pepsi, Safeway, Scvngr

Tags: challeneges, check-ins, location, location based services, location-based, partnerships, points, rewards

Companies: Cocal Cola, Foursquare, Pepsi, Safeway, Scvngr

Cody Barbierri is a social and digital media consultant. He works for Piehead and blogs about social media at Social Tab. (None of his posts are about clients or their competitors.) Reach him at Cody@venturebeat.com. You can also follow Cody on Twitter.

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