Since the Yankees are not in the World Series this year, my allegiance shifts to the San Francisco Giants. And, yes, while I may be a fair-weather baseball friend, I am willing to go to bat for my new favorite team, at least through this series. What better way to show my support than to &''beardify&'' my Facebook photo with the Brian Wilson Beardifier app (You can become a fan of his beard on Facebook too).

Brian Wilson is the Giants relief pitcher with the 95 mph fastball and pitch-black beard. He intimidates his opponents, who have learned to &''fear the beard.&''

And now you can intimidate all your friends by spreading the fear and Brian Wilson&'s beard on Facebook. Unfortunately, it doesn&'t take over your profile pic for every status update, unless you upload it as your new pic. It&'s not quite the same as turning your Twitter avatar green last year to support democracy in Iran, but it is probably just as effective.