As we reported last week, Sling was on the verge of launching its much-anticipated SlingMobile Player for iPad app. Well, at long last, it's finally hit the App Store and our fears were realized: like other SlingMobile Player apps, it costs $29.99. Furthermore, it's not a universal app, so if you downloaded the iPhone version, you've got to pay up again.

Though the app appears to be impressive, we do think the price should be $14.99 or even $9.99 (some would argue free, but we'll take a price cut for starters).