Social media providerあSyncapse announced today it has finalized a $25 million round of financingあfrom ABS Capital Partners to help brands track their reputations online.
Toronto-based Syncapse, which develops tools to help brands and marketers build their own social communities and track in real-time what consumers are wanting, said it will use the new funds to hire more sales, technical development and marketing staff.
Syncapse&'s platform is a single dashboard where marketers and their stakeholders, both internal and external, can build, manage and measure a global social media presence across Facebook, Twitter, YouTube, WordPress and MovableType.
a4ぎACompanies are building their presence on social media because it provides a more effective way to engage and communicate with their customerあ base,&'' CEO Michael Scissons told me. &''Along with this shift comes the added complication of managing multiple brands, languages and stakeholders across an increasing number ofあ social networking sites.&''
Prior to founding Syncapse in 2007, Scissons was head of Facebook media sales for Interpublic Group in Canada.
The company&'s main competitors are Buddy Media and Vitrue.
Its clients include Dominoa4ぎa4г Pizza,あUnilever,あThe Carphone Warehouse,あPhotoBox,あJustGiving,あPepsi International,あReckitt Benckiser,あAnheuser-Busch InBev andあAutism Speaks.
The company says it has connected brands with 60 million consumers globally.
Syncapse has received a total of $30.3 million in funding to date across three rounds, including $2 million from the Royal Bank of Canada in October.
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Companies: abs capital partners, Anheuser-Busch InBev, Autism Speak, Buddy Media, Dominoa4ぎa4г Pizza, Facebook, Interpublic Canada, JustGiving, MovableTyp, Pepsi International, PhotoBox, Reckitt Benckiser, syncapse, The Carphone Warehouse, Twitter, Unilever, Vitrue, wordpress, YouTube
People: Michael Scissons
Companies: abs capital partners, Anheuser-Busch InBev, Autism Speak, Buddy Media, Dominoa4ぎa4г Pizza, Facebook, Interpublic Canada, JustGiving, MovableTyp, Pepsi International, PhotoBox, Reckitt Benckiser, syncapse, The Carphone Warehouse, Twitter, Unilever, Vitrue, wordpress, YouTube
People: Michael Scissons
Riley McDermid is a contributing reporter to VentureBeat. She was previously the online editor at institutional investing and trading forum Markets Media, which she joined in 2008 from Dow Jones/MarketWatch in New York. Her work has appeared in the The New York Times, the Associated Press, Portfolio Magazine, The Wall Street Journal, and Barrona4ぎa4г. She has won awards from the American Society of Business Publishers and Editors, the Magazine Association of the Southeast, the Mississippi Press Association and the Atlanta Press Club, and was a finalist for the Pacemaker Prize for excellence in news reporting.
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