Social media tracker startupあTynt has launched a new suite of publisher&'s tools to help its clients keep a close eye on what their key audience is following.
San Francisco-basedあTynt works with online publishers and websitesあto track and analyze data about the sharing activity of their users.
It currently claims 600,000 online publishers and websites, which track the sharing activity of a combined 1 billion unique users.
The four new tools, dubbed Tynt Keywords,Tynt Social, Tynt Content and Tynt Publisher API, were created to helpあpublishers find where their content is most popular on social networking communities.
They will also be able to track what words are driving traffic to and from their site.
Tynt Keywords tell publishers what searches and keywords are bringing readers to the site and, perhaps more importantly, what searches and keywords are causing users to leave.
Tynt Social allows publishers to view where their links and content go when theya4ぎa4вe shared, helping them understand what specific content is gaining the most traction.
Tynt Content is designed for writers and editors specifically and provides information about the content and keywords that users are most likely to respond to positively.
The Tynt Publisher API gives publishers access to the data on their dashboard in whatever format they choose. Publishers can now use one dashboard to tell Tynt that they want their data through an API and reciting their unique publisher code.
The company has been busily expanding its product offerings and reach over the last six months.
It recently unveiled its newあContent Discovery feature, where visitors can see top stories, popular search terms and images of in the sections of celebrity, how-to, New York, sports, technology and travel.
It also simultaneously announced its new Geo-location service, which shows the specific areas, images, search terms and stories that people in New York are most closely following.
Tynt raised $8 million in private equity from 11 Silicon Valley investors led by Panorama Venture Capital in April.
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Companies: panorama venture capital, tynt
Companies: panorama venture capital, tynt
Riley McDermid is a contributing reporter to VentureBeat. She was previously the online editor at institutional investing and trading forum Markets Media, which she joined in 2008 from Dow Jones/MarketWatch in New York. Her work has appeared in the The New York Times, the Associated Press, Portfolio Magazine, The Wall Street Journal, and Barrona4ぎa4г. She has won awards from the American Society of Business Publishers and Editors, the Magazine Association of the Southeast, the Mississippi Press Association and the Atlanta Press Club, and was a finalist for the Pacemaker Prize for excellence in news reporting.
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