Everyone loves to talk about strategy, but simply having a plan won&'t get you anywhere. Mark Forchette, CEO of OptiMedica says strategy is only as good as the tactical execution behind it in this Entrepreneur Thought Leader Lecture given at Stanford University.
Forchette tells of his time with Alcon, where sustained focus on implementing strategy led to a notably larger market share for the company.
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Chris Morris is editor of the Entrepreneur Corner on VentureBeat, helping start-up business owners launch and grow their companies. He previously worked at Yahoo! Finance, where he was managing editor, and as director of content development at CNNMoney.com. He is also a widely respected journalist in the video game and technology fields, whose work has appeared in Variety, CNBC.com, AOL and Forbes.com. Follow him on Twitter at @MorrisatLarge
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