Svpply (pronounced &''supply&''), a social shopping service that helps users discover new products, announced today that it has raised a $550,000 seed round.
The service takes an innovative new approach to shopping: Instead of working out of a pre-existing catalog, it relies on users&' use of its bookmarklet to tag neat and interesting products they see online. These are then seen by the users&' followers, and curated through the site&'s pages for editor&'s picks, gift guides, and popular products.
Notably so, the site supports a minimal interface with an intentional focus on the products themselves. With the idea of a pre-existing catalog eliminated, products that gain traction are spread by users themselves.
Svpply was started by Boston-based Ben Pieratt, and later joined in by prolific College Humor cofounder Zach Klein. Investors in the seed round include Ron Conway&'s SV Angels, Spark Capital, Founder Collective, Foursquare cofounder Dennis Crowley, and former MySpace co-President Jason Hirschhorn.
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Companies: Founder Collective, Spark Capital, SV Angels, Svpply
People: Ben Pieratt, Dennis Crowley, Jason Hirschhorn, Ron Conway, Zach Klein
Companies: Founder Collective, Spark Capital, SV Angels, Svpply
People: Ben Pieratt, Dennis Crowley, Jason Hirschhorn, Ron Conway, Zach Klein
Sid Yadav is a contributor to VentureBeat. He currently studies computer science and psychology at the University of Auckland in New Zealand. He is also the creator of Memiary, a micro-diary utility. You can reach him at sidyadav@gmail.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @sidyadav.
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