This just landed in our inbox: a pitch for a new URL shortener with the slightly amusing name Bu.tt, which is of course described by its creator &8211' John McKinnon &8211' as a shortening service that &''kicks it&''.

If you think bit.ly or TinyURL or whichever service you fancy just seems too serious for certain linking occasions, Bu.tt is one way to get the job done.

And because it&'s so cheeky (wink, wink, nudge, nudge), it&'s bound to get you some attention, too. Say, isn&'t that the reason why we share links in the first place

Case in point: http://bu.tt/erface.