San Francisco startup Ticketfly aims to take on concert ticketing giant Ticketmaster. Its main weapon Social networking.
The companya4‚¬a4„s founders Andrew Dreskin and Dan Teree previously sold their company TicketWeb to Ticketmaster, and they told me last year that the larger company still doesna4‚¬a4„t understand the importance of social media. This week, the company sent me some numbers to illustrate that social networking really is driving sales.
Specifically, in January of this year, Ticketfly events were shared 31,000 times on Facebook and Twitter. (Ticketflya4‚¬a4„s Backstage Suite can create a concert website and a ticketing page, then it helps promote the concert through Facebook events and automatic tweets.) On average, every Facebook share or tweet resulted in the sale of 3.25 tickets.
To be clear, Ticketfly doesna4‚¬a4„t look like ita4‚¬a4„s going to unseat Ticketmaster right away. If Ticketfly keeps up this pace, it will sell about 1.2 million tickets this year. While I cana4‚¬a4„t find any recent Ticketmaster sales numbers, the company said it sold 141 million tickets back in 2008.
Still, the numbers suggest that Ticketfly is on to something. Herea4‚¬a4„s all the data the company sent me:
Ticketfly has raised $3 million from High Peaks Venture Partners, Contour Venture Partners, The NYC Seed Fund, and various angel investors.
[image via Flickr/Rhys's Piece Is]
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Companies: Facebook, Ticketfly, Ticketmaster
People: Andrew Dreskin, Dan Teree
Companies: Facebook, Ticketfly, Ticketmaster
People: Andrew Dreskin, Dan Teree
Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
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