Verizona4ぎa4г first iPhone commercial surprisingly doesna4ぎa4д feature an iPhone at all. Instead, ita4ぎa4г all build up &8212' and after years of waiting for the iPhone to leave the shackles of AT&'Ta4ぎa4г network, ita4ぎa4г deserved.
a4ぎATo our millions of customers, who never stopped believing this day would comea4ぎｦa4ぎ the ada4ぎa4г voice over says over the increasing drone of ticking clocks. a4ぎAThank you.a4ぎ
The ad is certainly the first of many that wea4ぎa4ll see from Verizon &8212' not that it needed much more publicity for landing the iPhone. In late 2009, Verizon spent around $100 million in marketing for the Motorola Droid, which was the key to that phonea4ぎa4г success. Verizona4ぎa4г memorable Droid ads, which held a distinctly anti-iPhone tone, likely helped drive sales of other Android phones throughout 2010 as well.
But now I dona4ぎa4д expect Verizon to run any more ads mocking the a4ぎAgirlya4ぎ iPhone. That doesna4ぎa4д mean the carrier will give up on marketing its very successful Android phones, but we can expect Android ads to focus purely on Android, just like this ad focuses only on the anticipation for the iPhone.
Next Story: Will Googlea4ぎa4г Groupon clone swap out algorithms for good writing Previous Story: Yahoo snaps up Aussie group-buying site Spreets for $40M
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Companies: Apple, Verizon
Companies: Apple, Verizon
Devindra Hardawar is VentureBeat's lead mobile writer and East Coast correspondent. He studied philosophy at Amherst College, worked in IT support for several years, and has been writing about technology since 2004. He now lives in Brooklyn, New York. You can reach him at devindra@venturebeat.com (all story pitches should also be sent to tips@venturebeat.com), and on Twitter at @Devindra.
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