Vimeo pitches itself as a YouTube alternative that features more original, high-quality content. Today the company is unveiling a new initiative that could make Vimeoa4a4s videos even better, as well as attract a new audience of aspiring filmmakers.
Titled a4AVimeo Video Schoola4, the project involves more than 800 video lessons and tutorials covering different aspects of filmmaking. Therea4a4s a Video 101 series created by the Vimeo team, which covers the basic steps of creating a film, like choosing the right camera and simple editing techniques. Therea4a4s also a a4ADSLR Basicsa4 series created with videographer Philip Bloom, which talks about how to use DSLR cameras.
And this effort isna4a4t just about creating new videos, said Blake Whitman, Vimeoa4a4s director of community and product. In fact, it was largely a response to behavior that was happening on the site already, where users would see a video that used a cool shooting or editing technique, so they posted comments asking how it was done. In response, filmmakers sometimes created behind-the-scenes tutorials showing how they achieved specific effects. With Video School, Vimeo highlights those tutorials, both in a special Video School section on the website, and with links strewn alongside relevant videos.
This isna4a4t the first effort from Vimeo (which is owned by online conglomerate IAC) to develop its filmmaking community. It also held its first video festival and awards earlier this year.
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Companies: Iac, Vimeo
People: Blake Whitman
Companies: Iac, Vimeo
People: Blake Whitman
Anthony is VentureBeat's assistant editor, as well as its reporter on media, advertising, and social networks. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
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