Zappos Mobile for the iPad.

Zappos has laced up its first iPad app.

Dubbed Zappos Mobile, the free app provides the same service as the retailer's Web site. Users can sift through its selection of shoes and sneakers, choose their size, and buy the desired footwear from the app. The program also includes access to other Zappos products, including handbags, clothing, and accessories.

According to the company, purchases made through the application "are routed through Zappos.com's secure servers just as they are on the Web."

A company representative said that the Zappos iPad app had a "soft launch" last week, but the app's "official" launch is today. During its first week of availability, the mobile shopping app tallied close to 10,000 downloads.