Late last week, Zynga launched CityVille, its latest flagship title that&'s sure to draw millions of rabid fans. The game represents Zynga&'s entry into the very popular (and already-crowded) city-building genre, which also includes Digital Chocolate‚a4‚¬‚a4„s Millionaire City, and competing titles from Playfish, Crowdstar, and Playdom. But Zynga&'s got this down to a science, and its late start hasn&'t kept CityVille from quickly gaining a ton of users.
Zynga reports that in the game&'s first 24 hours, over 290,000 people played CityVille. That&'s more than double the 116,000 that Zynga&'s last title, FrontierVille, saw in its first 24 hours. And FrontierVille is no slouch ‚a4‚¬‚a4¯ it&'s now at 6.5 million players a day, with 29,872,423 monthly active users.
Zynga says CityVille is its biggest launch to date. Some of this quick growth likely stems from the fact that this is Zynga&'s first global launch ‚a4‚¬‚a4¯a4s‚ the game went live simultaneously in English German, Italian, Spanish and French.
We did a full run-down on CityVille around three weeks ago (it was slated to launch in mid-November) but Zynga decided to delay the game so that it could make a few last adjustments before launch. Doesn&'t look like the delay hurt much.
One other important thing to note: Zynga says that these 290,000 initial installs were primarily &8216'organic&' ‚a4‚¬‚a4¯a4s‚ they mostly came from players sharing status updates and inviting their friends. Zynga says that it hasn&'t yet activated the cross-game marketing that will eventually roll out to its other popular games like FarmVille and FrontierVille. When it does, expect to see CityVille&'s user count jump (again).
Here are a few other stats Zynga sent over:
a4s‚·2.7 million residences have been built
a4s‚·More than 500,000 bakeries have been built
a4s‚·5 million sections of road have been laid down
a4s‚·25% of players have set up franchises in friend&'s game boards
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